For a long time, sporting facilities have been designed above all as venues dedicated to competition. The audience would come to assist to a game, sponsors would display their logo on a fixed panel, and the organisation would focus on the essential: refereeing, timekeeping and safety.
However, these last few years, a profound transformation of the sporting landscape has begun, backed by new expectations from spectators, sponsors and organisers: sport is no longer an event, it’s an experience. This experience largely depends on the visual environment offered on site.
A new era for sports facilities
Whether for an arena with a capacity of 8,000 seats or a municipal sports hall, facilities are now required to reinvent themselves. They have to combine show, interactivity and economic promotion. In this search for evolution, the LED video display becomes a central element in the strategy of modernisation of sporting facilities.
From now on, screens are no longer limited to displaying scores or a timer. Indeed, they have been integrated into a global logic:
- They draw the attention of the audience by displaying animated visuals and immersive video sequences,
- They promote sponsors by multiplicating the communication formats available,
- They enable to adapt the message in real time according to the game progress or the type of audience,
- And they pave the way to new economic models for clubs and communities.
A multifunction tool at the service of entertainment and spectator experience
One of the main advantages of video display is its capacity to set the pace of the game, beyond the game itself. By using visual animations, spectacular team presentations or video slow motions, the screen becomes an actor of the show. It arouses emotion, enhances the immersion, and animates time-outs, sometimes under-exploited.
Are there concrete examples?
- During a basketball game, displaying an animated visual lighting up the screen at the moment of a dunk or a 3-point goal creates a true moment of sharing with the audience.
- In the case of a handball game, the video celebration of a goal triggers spontaneous applause, while increasing game intensity.
- In the case of a football game, the screen can display live statistics, team composition with special effects, or hashtags to encourage the audience to share information on social media.
As a result, the game becomes a scripted event. Each screen installed becomes an extension of the pitch.
Huge potential for promoting sponsors
However, this immersive dimension not only benefits to spectators. It is also a major advantage for club partners. In a world where traditional advertising is less impactful, Sports LED display represents a modern, highly contextualised, targeted and engaging communication channel.
Unlike a fixed panel or a robust playing surround, video display offers:
- Animated, more attractive and visible advertisements,
- Dynamic rotation according to the different moments of the game (e.g.: different sponsors at half-time or during time-outs),
- Hierarchy of partners (premium display with exclusive screen, or traditional via alternating display)
- Above all, video display offers sponsors a traceability and impact measure that traditional display media cannot.
An evolution that benefits local to professional levels
This trend is not reserved to the largest clubs or international events. More and more medium-sized towns, amateur clubs or multipurpose halls are equipped with LED screens to enhance their attractiveness.
Why? Since they feature many advantages:
- For local authorities, they represent a way to make the existing equipment more dynamic and diversify its use (competitions, events, public broadcasting).
- They represent a financing leverage for clubs (via the sale of advertising spaces) and spectator loyalty.
- For schools, sports centres or private facilities, they have become an educational and promotional tool suitable for any type of event.
In other words, video display becomes a modern, accessible and profitable standard, way beyond the largest competitions.
Bodet Sport: global solutions designed for all facilities
In this context of change, Bodet Sport offers a comprehensive range of video display solutions suitable for all types of sporting facilities.
The company assists clubs, communities and facility managers in choosing, installing and commissioning tailor-made LED screens, designed to meet specific usage:
- Giant LED screens for facades or stands, for maximum visibility.
- Central video cubes: perfectly suitable for multisport arenas,
- Built-in screens for scoreboards: compact and complementary,
- Perimeter LED screens: for continuous promotion of sponsors.
All these screens have been designed with demanding criteria of brightness, contrast, robustness and maintenance. However, it is above all their control feature that makes all the difference.
VIDEOSPORT & VIDEOMEDIA: software giving life to screens
In order to make the most of video display, Bodet Sport offers two control software: VIDEOSPORT and VIDEOMEDIA.
These tools enable clubs and local authorities to:
- Create tailor-made immersive experiences,
- Promote their sponsors accurately,
- Make content management easy via a user-friendly interface,
- And above all, generate impact statistics for tracking and demonstrating display performance.
These software are completely compatible with Bodet Sport screens, thus ensuring reliable, synchronised and flawless broadcasting.
Video display: a driving force of transition for sporting facilities
Nowadays, redesigning display in a sporting facility is no longer limited to modernising equipment. It also means:
- Creating a memorable spectator experience,
- Increasing sponsor and partner visibility,
- Developing a new economic model,
- And making sport more attractive, dynamic and engaging.
By combining LED equipment and advanced control software, Bodet Sport establishes itself as a major player of this transformation, at the service of all disciplines and practice levels.
Do you wish to make your games more dynamic, promote your sponsors or transforming your sports hall into a real event venue? Discover our video screens and our control solutions. Bring your events to life with Bodet Sport.
