VIDEOSPORT : Un levier pour augmenter les revenus des clubs de sport grâce à l’affichage dynamique

VIDEOSPORT: A leverage for increasing the income of sports clubs via dynamic display

Today, sports facilities are no longer limited to game and competition management. They must provide spectators with increasingly immersive experience, while maximising their income. In this context, VIDEOSPORT, the sports display management software offered by Bodet Sport, is of particular importance.

In addition to its features for animating sporting events, VIDEOSPORT represents a true marketing tool for clubs, enabling them to generate additional income while promoting sponsors and partners. How? Through dynamic management on video display media such as LED screens. The software is suitable to each facility and sporting discipline.

Sponsored display: a new business model for clubs

Fixed display panels are progressively being replaced by more dynamic and interactive video display solutions, becoming more attractive and profitable nowadays. In this context,video display becomes a strategic display media. It enables to diversify advertising formats, better adapt messages to the highlights of the event and use multiple contact points with the audience

Here are some possible strategies:

  • Alternating advertising display: Alternating sponsor display according to game highlights, game period or important actions (goals, baskets, time-out, halftime...).
  • Targeted display: Advertising display according to the audience.
  • Promotion of premium sponsors: Major sponsors benefit from exclusive advertising display during key moments of the game (permanent inserts associated with game data, kick-off, end of game).
  • Real-time marketing: Integration of contests and QR codes to encourage the public to interact with sponsors.

These methods enable announcers to gain visibility, spectators live a more dynamic experience and clubs increase their reputation by creating a virtuous circle, enabling to generate additional income through the sale of advertising spaces.

Find out more on the VIDEOSPORT software

A tool for winning partners’ loyalty and developing clubs

Beyond the fact of attracting new partners, loyalty represents a strategic issue. Sponsors are more likely to extend their commitment when they are provided with accurate indicators on their campaign performance. However, clubs often face difficulties to measure offered visibility.

Being able to provide concrete data on display frequency and duration, the broadcasting moment, the number of spectators present or the generated interaction becomes a major asset. It is also a leverage for professionalisation, in the case of the relation between clubs and their sponsors.

Besides, the possibility to adapt advertising content depending on games or events enables to offer a tailor-made service to each sponsor. This contributes to enhancing satisfaction and strenghtening partnerships in the long run.

An immersive experience for spectators

Spectator expectations also evolve. They no longer come to assist to a game, but to live an exciting, immersive and participative moment. Dynamic display plays a key role in this evolution, by bringing a touch of modernity and interaction to sporting events.

Visual animations to introduce players, visual effects during decisive actions, integration of social media via the use of hashtags or display of celebrations are essential elements contributing to enriching the experience in the stands. Such content also enables to maintain public commitment beyond the field, by creating moments of share and memorisation.

For this matter, clubs must be able to manage this content smoothly, without complicating the operational organisation of their events. Responsiveness, customisation and synchronisation are then essential.

Software compatible with different video display media

VIDEOSPORT, software offered by Bodet Sport, integrates perfectly with the different display solutions. Whether for controlling a giant LED video screen, a central video cube or scoreboard built-in video screens, the software is aimed at ensuring smooth and centralised management of broadcast content.

Combined with Bodet Sport scoreboards and other control solutions, VIDEOSPORT also ensures perfect synchronisation between the display and live scores, thus guaranteeing smooth and flawless experience for both spectators and players.

VIDEOSPORT, a comprehensive solution serving clubs and facilities

In a context where clubs and facilities are looking to enhance their communication while maximising their income, VIDEOSPORT establishes itself as the ideal solution through several key points:

  • Efficient financing tool for optimising income via sponsor management
  • Complete flexibility suitable to all facilities and disciplines.
  • Intuitive and user-friendly management enabling fast and easy display control.
  • Enhanced spectator experience via animations and interactive content.
  • Perfect integration with Bodet Sport equipment and the different video display media.

WithVIDEOSPORT, sports clubs are no longer limited to displaying information: they now build a true communication and financing strategy, enabling them to make their business model viable while enhancing spectator and sponsor experience. Sports display becomes much more than a simple information tool: it transforms into an economic driver, providing balance between show, communication and sponsoring. A true leverage for clubs seeking new sources of income and increased visibility.

Expert in sports display and control solutions, Bodet Sport assists you in your project. Discover our VIDEOSPORT software as well as our LED video screen solutions for optimum display management during your sporting events. Offer your partners and sponsors an immersive experience via dynamic and synchronised display, suitable for different facilities and disciplines.

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