In many municipalities, amateur clubs are much more than simple training venues. They represent true social life and sporting venues bringing together players, volunteers, families and spectators. These facilities, often driven by community involvement, play a key role in territory dynamism. Yet, they have to meet major challenges: seducing an increasingly demanding audience, competing with a diversified range of leisure amenities, winning partner’s loyalty and finding ways to finance their development projects.
In this context, sports display can no longer limit itself to indicating scores and the game clock. It is now called to become a true communication and entertaining tool, capable of transforming a game into an immersive experience and generating new economic opportunities for local clubs.