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For a long time, sporting facilities have been designed above all as venues dedicated to competition. The audience would come to assist to a game, sponsors would display their logo on a fixed panel, and the organisation would focus on the essential: refereeing, timekeeping and safety.

However, these last few years, a profound transformation of the sporting landscape has begun, backed by new expectations from spectators, sponsors and organisers: sport is no longer an event, it’s an experience. This experience largely depends on the visual environment offered on site.

Today, sports facilities are no longer limited to game and competition management. They must provide spectators with increasingly immersive experience, while maximising their income. In this context, VIDEOSPORT, the sports display management software offered by Bodet Sport, is of particular importance.

In addition to its features for animating sporting events, VIDEOSPORT represents a true marketing tool for clubs, enabling them to generate additional income while promoting sponsors and partners. How? Through dynamic management on video display media such as LED screens. The software is suitable to each facility and sporting discipline.

In many municipalities, amateur clubs are much more than simple training venues. They represent true social life and sporting venues bringing together players, volunteers, families and spectators. These facilities, often driven by community involvement, play a key role in territory dynamism. Yet, they have to meet major challenges: seducing an increasingly demanding audience, competing with a diversified range of leisure amenities, winning partner’s loyalty and finding ways to finance their development projects.

In this context, sports display can no longer limit itself to indicating scores and the game clock. It is now called to become a true communication and entertaining tool, capable of transforming a game into an immersive experience and generating new economic opportunities for local clubs.